15 years of clarity and consistency with MyFolio

I’ve been lucky enough to be part of the MyFolio team for almost all of those 15 years - starting as an analyst and growing into a portfolio manager. I now have the privilege of leading the team.

A better way forward?

Watching MyFolio evolve from an ambitious idea into a trusted, risk-based solution used by advisers across the UK has been nothing short of brilliant.

MyFolio was born out of adviser feedback. In the aftermath of the global financial crisis, many advisers had been burned by portfolios that were too concentrated in equities—leaving clients exposed to painful losses. They wanted a better way forward: a solution that prioritised risk management over return-chasing and delivered consistency, clarity, and cost-consciousness.

That feedback became the catalyst for launching MyFolio—a risk-targeted range offering passive, internal, and fully active solutions across five risk levels. The first of its kind.

A resilient solution

By listening to advisers and evolving MyFolio according to clients’ needs, the team has grown the platform into a resilient investment solution. Today, we manage over £15 billion (1) in risk-targeted assets. It’s a testament to the strength of our approach and ability to keep clients invested through market cycles.

Since launch in 2010, markets have thrown just about everything at us—eurozone debt worries, taper tantrums, oil price collapses, Brexit, the pandemic, and most recently, surging inflation and interest rates.

When markets are tumbling, it’s never easy. There were moments when the headlines were screaming and emotions were running high, but we’ve always had to keep calm and carry on. That discipline—sticking to our process—has worked. We’ve never been whipsawed by chasing short-term moves, and that’s been crucial.

Another big advantage has been the ability to pick up the phone and speak directly to the fund managers in our portfolios. Their insights during turbulent times gave us real confidence in the positions we held and helped us make informed decisions when it mattered most.

Built to weather uncertainty

Over the years, I’ve seen how human nature can nudge investors off course. Left to weigh risk and reward alone, outcomes can become highly subjective. Every asset class carries its own risks; there’s no silver bullet. Rather than chasing what feels safe, we’ve been better served by our disciplined, risk-targeted strategy built to weather uncertainty.

Anchored by two beliefs

Two beliefs have anchored MyFolio from the start: global diversification and a long-term perspective. In practice, that means being intentional about where we take risk and resisting the temptation to lean too heavily into what worked yesterday.

Active strategic asset allocation

Our active strategic asset allocation—guided by Aberdeen’s forward-looking 10-year expected returns and market analysis—helps us avoid concentration, stay balanced across regions and asset classes, and keep portfolios aligned to the outcomes clients care about.

Consistency of risk

Consistency of risk is not an accident—it’s by design. Our trade monitoring and implementation team rebalances regularly to keep portfolios within their target risk bands.

During turbulent periods, that often meant adding to the laggards and trimming areas that had held up well. It’s not always intuitive, but it preserves the risk profile clients signed up for and positions portfolios for long-term performance.

This disciplined rebalancing, combined with the insights from our managers, allows us to navigate volatility without asking clients to think about their investments every day. Life is busy; risk-targeted solutions that work diligently in the background have a valuable role to play.

Evolving with client needs

Choice has always mattered too. As needs evolved, so did we. We launched MyFolio Index in 2019 for low-cost passive exposure. We then launched MyFolio Enhanced ESG in 2020 and MyFolio Enhanced ESG Index in 2022 as sustainable investing gathered momentum. Throughout, our investment process has remained consistent.

Accessibility and transparency

We also wanted to make MyFolio accessible to advisers. We were among the first solution suites risk-mapped to tools like Defaqto and Dynamic Planner, and our funds are widely available across adviser platforms.

Our transparent look-through reports, webinars and roadshows support clear client conversations - because confidence grows when people understand what they own and why.

Recognition for MyFolio

Recognition isn’t the goal, but it’s gratifying when it comes. Most recently, MyFolio Index won ‘Best Risk Targeted Range of Funds’ at the Professional Adviser Awards 2025—a reflection of the team’s consistency and the trust advisers have placed in us over many years. I was delighted that our team received this award.

The next chapter

If fifteen years have taught me anything, it’s this: clarity and consistency build confidence. Advisers want clients to stay the course; our job is to make that easier—through thoughtful diversification, disciplined risk targeting, and a process designed to take the heat out of decision-making when markets are noisy. Here’s to the next chapter—and to continuing this brilliant journey together.

More about MyFolio

For more information about the MyFolio fund family, visit our website or speak to your local business development director.